We do not just bring ideas to the table.
We help bring them to life.

99-1 Lab is a purpose driven creative agency helping Christian brands, churches, ministries, and creators turn meaningful ideas into intentional content and creative experiences.

From strategy and concept development to planning, production, editing, and delivery, we help bring structure, creativity, and direction to the process.

The goal is not simply to create more. It is to create work that carries the message forward.

From the first idea to the final frame.

Every project begins differently.

You may have a message but no clear content direction. You may have an idea but need help organizing and producing it. You may already be creating content but need more strategy, structure, or production support.

99-1 Lab helps bring the different parts of the process together.

01

Podcast Production

From concept and format to recording, editing, and release, we help podcasts sound intentional from the first episode forward.

02

Content Production

Video, photography, and long-form content built around a clear message, structured from planning through final delivery.

03

Social Media & Creator Support

Strategy, planning, and production support for creators and brands who need more structure behind what they are already creating.

Ideas that became something real.

Every project begins with a different message, challenge, or opportunity. The work below represents different ways 99-1 Lab has helped ideas move from concept toward execution.

PODCAST PRODUCTION

KZT PODCAST

A podcast is more than the conversation itself. The work behind it is what helps create the environment, structure, and visual experience that allows the conversation to live beyond the room. KZT Podcast represents 99-1 Lab’s work within podcast production and content creation, bringing together the creative and production elements needed to support a conversation from recording through the way it is experienced across digital platforms.

Services — Podcast Production / Content Production / Creative Support
EXPLORE KZT PODCAST

PODCAST PRODUCTION

Pastor Philip Anthony Mitchell: Why Jesus Had To Come As The Son Of God

Every conversation has its own energy, environment, and story. This project reflects the production and creative work involved in helping a recorded conversation become a complete visual experience. From the environment in which the conversation takes place to the visual details that support the final content, the goal is to create something that feels intentional while allowing the conversation itself to remain at the center. 99-1 Lab supports the creative and production process behind content like this by helping bring the different pieces together around one shared vision.

Services — Podcast Production / Content Production / Creative Direction
WATCH THE PROJECT

Creativity with a reason behind it.

99-1 Lab was built around a simple belief. A strong idea means very little if there is no clear path for bringing it to life.

We help clients move from the initial idea through the creative process with strategy, structure, production, and execution working together.

We are especially passionate about helping Christian brands and organizations elevate the way they communicate without losing the authenticity or purpose behind their message.

At 99-1 Lab, purpose comes before content.

We ask why something needs to be created before deciding what it should look like. That understanding shapes everything that comes next.

We start with why.

Before asking what should be created, we ask what the work needs to accomplish.

Who are you trying to reach?
What do you want them to understand?
What do you want them to feel?
What do you want them to do next?

Understanding the purpose behind the work changes how we approach everything that follows.

Purpose
Strategy
Creative Direction
Production
Execution

A creative process with a clear path forward.

01

Strategy

Understanding the message, audience, and what the work needs to accomplish.

02

Concept

Turning the direction into a creative idea.

03

Planning

Creating the structure, logistics, and preparation needed to move forward.

04

Production

Bringing the idea to life through filming, recording, photography, or creative execution.

05

Editing

Shaping the raw material into intentional final work.

06

Delivery

Preparing the work for the spaces where it needs to live.

07

Analysis

Learning from the work and identifying what can continue, evolve, or improve.

The goal is for every stage to have a purpose and for the project to feel organized from the initial idea through the final result.

Angelica

ANGELICA — FOUNDER, 99-1 LAB

Creativity is only as meaningful as what you choose to do with it.

Angelica's background in communications, media, and production led naturally into creative work. But her faith gave the work a deeper sense of purpose.

She has always been drawn to storytelling and creating, while her experience in production taught her the importance of preparation, organization, teamwork, and execution.

Over time, one thing became increasingly clear.

Great ideas are only the beginning.

They need people who can help shape them, organize them, and bring them to life. That is the work Angelica is building through 99-1 Lab. A creative agency where strategy, storytelling, production, and purpose can work together.

The goal is to create work that is excellent without losing the heart behind it.

Turning what feels unclear into something you can move forward with.

Organizing Ideas

When there is a vision but no clear structure for bringing it to life.

Finding Creative Solutions

Looking beyond the obvious and finding a path that fits the message and the goal.

Bringing The Pieces Together

Understanding both the creative and logistical sides of production.

Taking Ideas Through Execution

Moving from concept through planning, production, and final delivery.

You do not need to arrive with everything figured out.

Sometimes the first step is simply bringing us the idea.

For messages worth communicating well.

99-1 Lab is especially passionate about working with Christian brands, churches, ministries, faith based creators, and organizations that care deeply about what they are communicating.

The people we work with often have a meaningful message and a vision for where they want to go. What they need is a stronger way to bring that vision into the world.

YOU MAY BENEFIT FROM WORKING WITH 99-1 LAB IF

You have an idea but need help turning it into something tangible.

You want to elevate your content without losing your authenticity.

You need more structure around your creative process.

You are ready to invest in stronger production.

You want a creative partner who thinks beyond simply completing a list of deliverables.

You want your message and creative work to feel more connected.

99·1

Created with the one in mind.

The name 99-1 comes from the biblical story of the shepherd who leaves the ninety-nine to go after the one.

For Angelica, it represents the purpose behind the work. To use creativity, storytelling, content, and the gifts God has given us to help meaningful messages reach the people who need to encounter them.

Sometimes the work may reach thousands. But there is always the possibility that it reaches one person at exactly the right moment.

That matters.

We create with the one in mind.

Two independent perspectives.
One connected creative experience.

99-1 Lab and Casa Grace are independent creative entities with different strengths and perspectives. When a project benefits from both, we come together intentionally.

INDEPENDENT AGENCY

Creative strategy, content direction, production, organization, and the ability to move an idea from concept toward execution.

INDEPENDENT STUDIO

Casa Grace

Creative direction, brand identity, websites, photography, video, storytelling, and digital experiences.

+ together, when a project calls for it +

Together, we can support projects that require a broader and more connected creative approach. The goal is to make the experience feel cohesive. Instead of a client having to coordinate multiple disconnected teams, the right people can come together around one shared vision.

Bring us the idea.
We can begin there.

You do not need to have every answer before beginning. Tell us what you are building, what you want to communicate, or where the process currently feels unclear. We can begin there.

START A CONVERSATION